Generation Z is the most populous generation around and they are a unique bunch.
One difference in Gen Z is their relationship with technology. They are the first generation of true digital natives.
“The way we use technology and how it’s been a part of our lives, compared to other generations, is drastically different,” explains Jonah Stillman. “The majority of my generation never remembers a world without the iPhone … and kids born in 2012 don’t remember a world without virtual reality, [artificial intelligence] (AI), ‘smart’ data or self-driving cars.”
To this Generation, there are no true boundaries between the physical and digital worlds, which has been coined “phigital”. These trends have made it harder to have a work life balance especially as remote work has increased.
It is predicted that Gen Z’s phigital perspective will have a significant impact on the workplace, from communication methods to office design. Employers and organizations will need to adapt to accommodate their preferences and expectations.
Other unique technology characteristics of Gen Z are:
- They are device hoppers
- They have less patience for technical issues
- They use multiple devices at one time
- They are more creative when it comes to content
- They spend a much higher time on their devices than other generations
Gen Z has impacted the tech industry in a number of ways that will affect generations to come. To manage and cater to Generation Z in the workplace, it’s essential to recognize their distinct characteristics and preferences.